Do not sell my personal information
What is 'Do Not Sell My Personal Information'?
The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.
How to opt out
Do Not Sell My Personal Information is a provision under the California Consumer Privacy Act (CCPA) that gives consumers the right to request that their personal information not be sold to third parties. This provision aims to protect user privacy and autonomy over their personal data, which has become a valuable commodity in the digital age. Under this provision, businesses must provide a clear and conspicuous link on their websites titled 'Do Not Sell My Personal Information,' where users can submit their opt-out requests.
Personal information includes any data that can identify an individual, such as name, email address, phone number, IP address, or geolocation data. This provision applies to all California residents, regardless of age, and businesses that either operate in California or collect and sell the personal information of California residents. Non-compliance with this provision can result in fines ranging from $2,500 to $7,500 per violation.
The law recognizes that users have the right to know whether their personal information is being sold and to whom. Therefore, businesses must disclose what categories of personal information they have sold or shared with third parties in the past 12 months, and honor opt-out requests within 45 days. Consumers have the right to request that their information be deleted entirely, but this right is not absolute and may not be applicable in all cases.
In summary, Do Not Sell My Personal Information is a vital provision for protecting user privacy in California. It provides users with the right to opt-out of data selling, request disclosure of information sharing practices, and delete personal data from business records.